The culinary industry is a business sector that is always full of innovation. In order to be "seen" by their consumers in the midst of intense competition, entrepreneurs in the FnB sector continue to offer something new. In the end, consumers are increasingly spoiled with various food choices. Starting from those that satisfy the tongue, to those that satisfy the eyes, especially when uploaded to social media.

One of the things that has recently helped enliven Jakarta's culinary world is Burger Plan. Burgers are not a new food, there are not a few burger providers. Starting from international class franchise restaurants to local shops, all offer various types of burgers with uniqueness and innovation. Even so, Burger Plan is not afraid of the existing competitive landscape.

Why is that? What's the tip? Keep reading this #KisahQasir article until the end.

The Journey to Realizing the Real Burger

Burger Plan opened for the first time in September 2019 in the Senopati area, South Jakarta. Senopati was chosen because this location is considered quite strategic both for dine-in customers, as well as for customers who make orders via online motorbike taxi to office areas in South Jakarta.

Burger Plan was formed by three "office friends", namely Hardin, Azura and Novia. This burger restaurant was born from the three of them's longing to make their dream of an ideal place to eat come true. "At that time we dreamed that we wanted to have a place to eat that was delicious and very affordable, but still prioritized taste and the portions should not be stingy, that is, the portions had to be large. Finally the Burger Plan was born," explained Hardin when interviewed by Qasir.

The burger or hamburger menu was also chosen based on the three founders' preferences for this food menu which is very popular in Uncle Sam's country. So obsessed with getting a delicious burger, the three of them often explore burgers all over Jakarta every time payday arrives.

For their flagship burger recipe, Hardin et al. admitted that he did not follow any burger recipe, aka created his own creation. The background of the three of them having worked in a restaurant, indirectly trains their taste buds in evaluating food. "The knowledge and experience that we have gained at work, plus our own taste, plus the experience of exploring and tasting all the burgers from burger restaurants throughout Jakarta, ultimately allows us to know which burgers are good, which ones are too many, which ones are expensive, etc. From there we try to compare, and create Burger Plan style burgers," Hardin added.

Quality and Uniqueness Are Key

Not only does it maintain the authenticity of the burger taste and the quality of all ingredients, Burger Plan also has a unique concept. As the name suggests, "Burger Plan", customers are allowed to have their own plan for their burger. This means that customers cancreate burgers according to their wishes. This uniqueness is expressed in a menu called “Burger It Yourself”. This menu has the most basic menu at a price of 10 thousand, with items in the form of bun burger, mayo, pickles andlettuce. If a customer wants to add fillings such as roasted chicken, patty, crispy chicken, egg, onion rings, chicken skin, beef bacon etc., he can buy them additionally, according to his wishes, without restrictions. So it's a bit like Qasir's basic features which are free with additional premium features which can be selected according to the entrepreneur's wishes and needs, BossQ!

"We see that many of our customers have unique creations. There was once someone who bought "Burger It Yourself" but added adds on patty, roasted chicken, egg & beef bacon. That could be said to be unique, right? Where is there a burger place that sells patties withroasted chicken using egg and bacon in 1 burger. So Burger Plan is a place for creative people who want and like to eat according to their wishes," said Hardin with enthusiasm.

Because of its uniqueness, the Burger Plan has also been featured in reviews by culinary explorers, one of which, you can see in this article.

Don't Ignore Online Markets

In determining a marketing strategy, the Burger Plan is very detailed. Starting with choosing a location that is considered strategic. "Because our location is in Senopati, precisely near block S. From there we try to focus on marketing via online motorcycle taxis, because we are also in an office area. It has been proven that ordering via online motorcycle taxis is quite good during lunch hours," added Hardin.

Not wanting to be satisfied with just the burger menu, Burger Plan is now starting to expand to other menus. "We've just made ricebox with 2 flavor variants, there's Crispy Chicken with Thai Sauce, also Roasted Chicken with Salty Japanese Sauce. The price is only IDR 30 thousand, and the portion is standard Burger Plan, guaranteed to be plentiful! Oh, there's egg in it too," Hardin added.

If you intend to order a burger at Burger Plan but are still confused about what to order, you can try Hardin's recommendation based on the menu that is most sought after by customers, namely the Double Cheese Burger with Beef Bacon. Don't worry about the price, according to the initial enthusiasm to provide affordable, good quality burgers, burgers at Burger Plan are priced on average at just IDR 25 thousand.

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Immediately compatible with Qasir

The introduction of Burger Plan with Qasir was quite exciting too, BossQ. It started with small research by asking the owners of restaurants and cafes that they often visited. "Let's ask around, many people use Qasir, and the reason is because it's free and the features are very complete. Compared to other POS that pay, the features are the same, so it's better to use Qasir, right?" Hardin's story.

For Hardin and Burger Plan, apart from the complete features and free use, Qasir's digital payment facility is also very helpful for their business. "Very helpful. Especially for cashless payment facilities. Qasir has provided cashless services such as OVO, Go-Pay and others in 1 application."

In the interview, Hardin also briefly expressed his hopes for the Qasir application. "Input for Qasir, hopefully it will remain free forever, and support iOS as soon as possible. Amen." Let's amen too, BossQ. Aaaamiiiiin!

Double Challenges during the Pandemic

Being an entrepreneur is a challenge. How does one get out of the security of being “paid” every month and move into a position of being able to “pay” himself and his employees. That alone is a challenge. Plus, being an entrepreneur during a pandemic. The challenges are multiplied.

Burger Plan itself was only five months old when the pandemic first hit. That's when a big storm hit. To circumvent the situation, Burger Plan focuses on takeaway orders. Although there came a time when Burger Plan had to close because the operational costs incurred were greater than income. This condition is getting worse because it coincides with the coming obligation to give THR to employees. Fortunately, all these difficulties have been overcome. Now Burger Plan is back open as usual.

For this situation, even though his business is still in its infancy, Hardin has learned many valuable lessons during the pandemic. "The lesson for us entrepreneurs, stay patient. What's more about conditions like this. Apart from that, keep innovating and developing creativity, don't give up on the situation. We have to fight to revive MSMEs in Indonesia. And of course, use Qasir to make your payment system easier," said Hardin.

For those of you entrepreneurs who want to enjoy the convenience offered by Qasir as experienced by Burger Plan, just download the Qasir application here directly from your Android device.

So for friends who want to taste the unique and authentic taste of Burger Plan, just go straight to the Senopati area, Jl. to be precise. Birah Raya No.10, Senopati. Or you can also order via GoFood and GrabFood.