For those of you who have the courage to open a business, congratulations... it means you are one of the great people. Not many people have the courage to execute their idea of ​​opening their own business, especially with limited capital. Even though your business is still small now, that doesn't mean you can't compete with those who use large capital. Among all the limitations, opening a business with minimal capital may indeed make you less able to carry out promotions. But don't worry, there are cheap promotions that you can apply to your business.

1. Word of mouth promotion

Who said that promotions have to cost a lot of money? There are free, organic, but effective promotions. Yep, word of mouth promotion. You can start by introducing your business to the people closest to you first, such as family, friends and neighbors. Later, they will automatically introduce your product to other people. Even though it's not paid, this promotional technique is very effective, you know. The condition is, you have to make sure your product or service is optimal.

2. Promotion with social media

Luckily we live in the digital era, where technology has spread widely to all corners of the world. So, promotion via social media makes it very easy for you. It saves time, saves energy, saves costs too. For this type of promo, you can create a social media account specifically for business or you can also use your account. So, post often about your product. The more followers you have, the higher the chance that your product will be known.

3. Market products on online buying and selling platforms

Currently, many people depend on online buying and selling sites for their lives. Especially for those who don't have much time to shop in physical stores. So, there's nothing wrong with you joining online buying and selling for the sake of your company's existence. By marketing products on this site, you will have the opportunity to make your product known to people throughout Indonesia. In the future, the level of sales will increase, you know.

4. Offer products to the right customer

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For those of you who have small capital, you don't need to hold a big event to introduce your product. You also don't need to introduce your product to everyone, you know. Just focus on your target market, over time, your product will be known to the wider community. Think again, who is the most suitable person for you to offer? Once you find it, focus on selling to your target market.

5. Create a super unique offline promotion concept

When you create a funny and unique offline promotional concept, there will definitely be quite a few people coming to your stand. Everyone wants to have a unique and impressive shopping experience. Not only that, they also have the curiosity to try out your product. When they are happy and entertained by what you offer them, their desire to buy it will also be great, you know.

Well, those are several types of promotions that you can do for businesses with small capital. Remember, creating a promotion doesn't have to cost all your money. Use clever methods that can save costs. Good luck!