If there is one type of business that is always popular among people, the culinary business is certainly the answer. Who doesn't like a variety of food and drink choices? The market demand for culinary delights seems endless. Starting from street food stalls, home-based eateries, catering services, franchise businesses, to luxury restaurants, they can easily be found around us.
Various data sources show the large number of culinary businesses in Indonesia and the interest focused on this industry. Agriculture and Agri-Food Canada data covered by one article Marketeers explains that Indonesia is the largest food service market among ASEAN countries. The sales value of the food service market in Indonesia reached US$ 36.8 billion in 2014, or around IDR 550 trillion, with full-service restaurants, fast food and suburban food stalls as the top three types of food providers. Amazing huh! More recent coverage from Tempo shows that at the beginning of 2019, the Minister of Industry of the previous cabinet, Airlangga Hartarto, estimated that the food and beverage industry would grow above 9% that year due to additional investment made will come in. There was also an increase in capital investment of 11% compared to the previous year.
Culinary businesses are clearly able to survive and have an appeal that will not fade. Despite the mushrooming numbers, this business still has potential that can be maximized. However, in addition to intense business competition, it is not uncommon for business actors to be intimidated by the seemingly large and complicated requirements for materials, equipment and capital.
Is that true?
It turns out, starting a culinary business doesn't always require a lot of capital, BossQ. Okezone said that one of the reasons the food business is a type of business that is strong and in demand is that it is flexible and requires capital that is not large. This is because the amount of food produced can be adjusted to the amount of capital owned and can use the equipment owned. Apart from that, the food and beverage business is also easy and practical because it can be started on a small business scale, but can generate large profits.
Every business has its own risks. Apart from that, the culinary business has many reasons and strong positive sides, so it is not surprising that the culinary business is a promising business field with the potential to attract many consumers.
So, what culinary businesses are interesting and easy to run? For those of you who are developing or interested in starting your own culinary business, let's take a look at Qasir's recommendations below!
Favorite Food and Drink Recommendations for Your New Business
Business Idea #1: Beverage Business
Are you a boba fan? Or maybe a thai tea fan? There are so many variations of today's drinks that can be found around us. So, you can use your passion to start a beverage business. This beverage business requires relatively little capital. Enough with budget IDR 1,000,000.00 to. Just IDR 2,000,000.00 as initial capital, you can run this business! To save on rental costs, you can start first by selling in front of your house.
There are two strategic options in realizing this business. First, you can run your business by buying a franchise with raw materials and equipment that have been prepared. Second, you can run your own business, including looking for tools and raw materials independently. If you choose the first method, you can start doing business much more easily, but you need to comply with the rules and standards imposed by the franchise owner. The second option may be more troublesome, but you can make decisions and variations in your business more freely. The decision is yours! Each strategy has consequences, so the most important thing is to choose the form of business that is most suitable for you personally.
Business Idea #2: Angkringan
This culinary business is quite popular in the Yogyakarta area, especially among students. Even so, this angkringan business can be adapted outside Yogyakarta. How come? The price is pocket friendly for customers, making it a favorite place to hang out and have dinner.
Usually, angkringan provides a variety of foods, such as cat rice, intestine satay, tempeh, tofu, and eggs. Prepare a budget of around IDR 3,000,000.00 to IDR 3,000,000.00. IDR 4,000,000.00 as initial capital to get an angkringan cart, food ingredients and sales equipment. You can operate in the afternoon to evening by targeting people who have just come home from work or college.
Business Idea #3: Small Coffee Shop
In recent years, coffee has become one of the favorite drinks of Indonesians. Its growth is increasingly rapid and can be seen by the mushrooming of coffee shops in various corners of the city. Well, considering that the number of coffee drinkers is increasing, the coffee shop business is quite a promising opportunity.
With small capital, you can start an angkringan-style coffee business by selling it on a cart. Just provide a cart, several small tables, benches, and simple coffee brewing equipment, you can have your own minimalist coffee shop.
Business Idea #4: Chicken Porridge
It must be admitted that chicken porridge is one of the most sought after breakfast menus by Indonesian people, to the point that chicken porridge lovers are divided into two groups based on their personal preferences, namely the stirred porridge team and the unstirred porridge team. What about you?
To get started, you can prepare capital of around Rp. 3,000,000.00 to Rp. IDR 4,000,000.00 to buy carts, raw materials, cooking utensils and eating utensils for buyers. Considering that this is a breakfast menu, for those of you who decide to start a chicken porridge business, you must be willing to wake up early to prepare ingredients that will remain fresh when sold to customers. Even though it may feel difficult, remember that when there is intention and effort, there will definitely be results!
Business Idea #5: Fried Foods
Eits, don't underestimate fried food, okay? Even though the price is cheap, fried food can be a quite promising culinary business. Try to remember, when someone bought just one fried fruit? Very rare, right? Running a fried food business is not only about playing in the sales area in terms of quality, but also quantity. Almost everyone can't refuse fried food, especially if served warm. With clearly huge market interest, why not give it a try?
Similar to the previous business idea, you just need to prepare inventory in the form of a cart, cooking equipment and raw materials, which incidentally does not require too much initial capital. So, to increase sales, try increasing the types of fried food you sell. This way, customers have more choices, so they don't get bored quickly.
How about it, BossQ? Have you got new inspiration?
Here are some culinary business ideas that you can implement easily even with small capital. Remember, whatever the type of business, the most important principle is that you run your business seriously. With good management, you can have a food and beverage business that is stable and able to grow consistently, so that you are always ready to face every development and challenge that presents itself.
On your journey to starting a business, you can use these five business ideas, or you can also use your personal ideas. There are no limits to creating through your own business, but don't just focus on creative business ideas, OK! A business idea may be good and unique, but the final result will always depend on the quality of its execution. Once you have a potential business idea, prepare a mature strategy to run the business from day to day, for example in terms of operations and marketing. Adequate preparation will make your business stronger and more resilient in facing every challenge along the way.
One strategy that can maintain the stability of your business is to take advantage of advanced technology. One of them is the Qasir application, a smart and free point of sales (POS) system for all types of your business. This cashier application provides a practical system for managing every transaction, so that not only is it easy to manage your business, you can also make your business different from other simple businesses through neat, fast and excellent service. With Qasir, simple or crazy business ideas can run optimally.
So, good luck!