In this day and age, people search for whatever they need on the internet. Everyday life has been integrated with technology. In fact, Indonesia is considered to be one of the countries where people spend more time on the internet than the global average. Kumparan explained further that from research from HootSuite and We Are Social released in January 2020, Indonesia is included in the top 10 countries that have been accessing the internet the longest. The average time Indonesians spend on the internet is 7 hours 59 minutes per day.

Indonesians are classified as having a fairly high level of internet addiction. In general, this actually has the potential to produce unfavorable impacts for individuals, for example lack of social interaction in the real world, less productivity, the potential for insomnia and depression, and many more. Even so, increased screen time also presents various opportunities and benefits, including for business actors.

As more and more people are on the internet, business people need to direct their attention here. Like fishermen chasing fish in the sea, entrepreneurs need to make active efforts to get closer and attract the attention of potential customers. There are many strategies that can be used to use the internet to improve business. One of them is creating a website or web page.

The leading career information site CareerAddict explains a number of benefits that can be obtained from a business website . One of them is better credibility. By being present in the online world, your business can be perceived as a professional business and takes the initiative to provide convenience for customers. Even so, this method will require a mature strategy. The internet is filled with so many web pages, so businesses need to create a company website with the latest, professional, and optimized model to ensure good search results. Another benefit that can be obtained from a business web page is that your business can be accessed by customers at any time, without you having to stand by outside operating hours. You can also monitor the services provided via the website, so that the quality of service or customer service is better maintained in an effective way.

Indeed, a website for business purposes requires a large amount of money, especially for design and maintenance. Even so, business websites are able to cut staff costs, physical shop rent, taxes, and various other expenses. The existence of this technology makes it easier for business actors to reach customers directly at an efficient cost, so that even though it costs a lot of money to build a website, business actors can get equal, or even much greater, profits. With this more targeted strategy, your business will be able to develop stably and strongly, especially with the ability to reach new consumers and a wider market. You can also increase your competitiveness in the midst of increasingly tight market competition, especially with a website that is attractive and provides a satisfying shopping experience for customers.

There are still so many benefits that business owners can reap through web pages for business. Websites have clearly become an important component in the business world that can make a business more visible.

Then, the next question arises: how do you create a website for business?

Creating Web Pages for Business, What Do You Need?

Even though the online world can seem strange to those who are not used to using it, that doesn't mean you have to give up right away, right? Everything can be learned, especially with access to information being so easy nowadays. You don't have to immediately create a sophisticated and complicated website , you can start from a simple business website, because the most important thing is the basic function. Let's look at the following five tips for creating a website !

Tip #1: Choose an Easy to Remember Domain Name

For those of you who still don't know, a domain name can be understood simply as the name of a website. A domain name is the address used by internet users to access your website. For example, this Qasir website has the domain name: qasir.id. It's easy, right?

Choosing a domain name is very important because this will be the identity of your business. Media Inc. emphasizes the importance of domain names to increase business credibility. To support this, a domain name must be chosen carefully. Seeing the importance of this domain name, you should choose a domain name that is short enough and easy to spell, remember and pronounce. In certain conditions where possible, you can also create a domain name according to your business, like Google does.

One ​​of the easiest ways is to choose a domain name that best describes your business. For example, if you want to create a website for your koi fish breeding business, several domain name choices that you can use are ikanhias.com, koijuara.com, orjualikanhias.com. Have you thought about the right domain name for your business?

Tip #2: Choose a Hosting Service According to Your Needs

hosting services can be thought of as land where you will set up your website . This service supports individuals or organizations to create a website or upload a web page to the internet. When a hosting service provider allocates space on a server for data storage on a website, they support that every file or data contained in a website or web page can be displayed online. Every website must have a hosting service.

In choosing the right hosting service provider, Google Domains outlines four important steps. First, we need to understand the needs of the website we are going to create. Try checking things like tools for building websites, storage capacity, speed, etc. After that, decide between building your own website from scratch or choosing to use a website builder service. When you understand each need, do research regarding the facilities provided by each hosting service provider. Finally, compare one service provider with another regarding criteria such as price, convenience, and management, then choose the one that meets your needs and criteria.

Fortunately, currently there are many hosting service providers with varying price ranges, so you can choose the one that best suits your needs and abilities. Each provider has also prepared packages that you can adjust to your budget. In fact, now there are also those who provide free domain hosting packages too. As the saying goes, once you row two or three islands, you can get two important elements in building a website through the services that provide them.

Tip #3: Understand the Basic Technical Aspects of Websites

In creating a website, there are several basic things that you must understand. Above all, you must really understand your purpose in creating a website. Then, you need to dive deeper into the website infrastructure, which includes several technical aspects that you should learn first. One reason is to ensure that your website or web page can be accessed by all kinds of users. This means that your website has been designed for both desktop (computer) and mobile (smartphone) users. Apart from that, several things such as the features, management, specifications and content of the website also need to be designed well so that the function of the website can run effectively, optimally, and in accordance with its initial objectives.

Tip #4: Pay Attention to Design and User Experience

Let's think of a website as a shop. Whether consumers are interested in buying a product or not is determined by how comfortable they are while in the store. Consumer comfort is determined by many things, starting from the store layout, room temperature, to the attitude of the staff who help them.

Well, fortunately, creating a comfortable impression on a website is much easier than a physical store. You only need to create a website that provides convenience for consumers to find more information about your business, look at the products on offer, and even complete purchase transactions practically. This is what is now widely discussed as user experience, or the experience that internet users get from accessing a website. Whether through good website design or simple navigation, this website or web page needs to be developed so that your business can be seen as more qualified and trustworthy in the eyes of customers.

Tip #5: Create Website Traffic Diligently

Sometimes, a stand-alone website is not enough to create traffic. Traffic can be interpreted simply as the number of people who access your business's website at one time. The more visitors, the higher the website traffic figure. Then, how do you increase traffic from your website ?

First, you can create some interesting content that can be shared by readers. This content can be in the form of articles, infographics, and e-books that can be downloaded for free. The second way you can do this is to play regularly on blogs and online forums. Try putting your comments or opinions in comments or forum threads accompanied by your website link. Apart from that, you can create traffic by creating a website connection to a social media platform . These three ways can increase market awareness regarding your business, thereby increasing access to your website based on their curiosity.

Here are five tips for creating a simple website for your business. At first glance, these tips may seem complicated. Even so, believe that the results offered will be very comparable. Also try stopping by the website Qasir, which is filled with inspiration and new practical tips about business, information for optimizing the Qasir application, and has now appeared with a new face. Maybe this could be a reference for your website or business page !

Good luck!