Choosing the right entrepreneurial location is indeed easy and difficult. The reason is that choosing an entrepreneurial location can be said to be tricky but not impossible to do. Moreover, choosing an entrepreneurial location determines many aspects of your business. Such as the costs you will incur, promotional costs, how to market the product and so on.

Therefore, the location of the entrepreneur must be something you really pay attention to before starting a business. Especially if you have a business that cannot be marketed online, aka people have to come to an offline shop.

Mistakes in Choosing an Entrepreneurial Location
There are several common mistakes that are often made in choosing a business location, including:

1. Not Paying Attention to Potential Customer Location
A good entrepreneurial location must be able to reach the desired market. If you choose a location without considering the market, then of course few customers will come to your shop.

2. Not Considering Accessibility
The easier it is to access your shop, the more customers will come more often. Another thing that can influence whether the location of your business is right or not is the availability of land for parking and public transportation facilities.

3. The important thing is cheap
If you focus too much on: the important thing is that the price of the entrepreneurial location is cheap. And don't consider whether there is a strategic market or not, so be prepared that your income will not be commensurate with your capital!

4. Not Paying Attention to Local Government Policies
Before choosing an entrepreneurial location, it is a good idea to check local government policies. What is the zoning, business permits, taxes, etc.

5. Ignoring Infrastructure
Facilities such as clean water and electricity will certainly greatly influence your selling activities. So this must be ensured when you choose an entrepreneurial location.

12 Tips for Choosing an Entrepreneurial Location
So, if we discussed the mistakes that are usually made, now let's discuss strategies for choosing the right entrepreneurial location!

1. Check Population Density Level
First of all, check the population density level. Because the higher the population density, the higher your business opportunities.

2. Conduct Demographic Research of Potential Consumers
If possible, it's a good idea to do a little research into the demographics of your target market before choosing an entrepreneurial location. You can roughly find out gender, age, and income level.

3. Pay attention to where people are passing by
If you run a grocery store in a residential area, make sure it is on a street that people usually pass by, not on a dead end street, for example. If you want to open a business that targets people who have large vehicles, such as a wholesale business, then make sure you choose a location where pick-up trucks can pass. The more people passing by, the greater the potential for your business to be noticed.

4. Use Map
If you are in Jakarta, there are maps that can be accessed to see the potential for flooding and transportation maps like the ones you can check at https://jakartasatu.jakarta.go.id/. You can use this site before determining your entrepreneurial location, you know!

5. Do you want to rent or buy?
Usually, to choose a strategic entrepreneurial location, more funds are needed. So, you can adjust based on your budget before deciding whether it is better to rent for a shorter period or buy a shophouse at the same time.

6. Consult an Expert
You can also consult with business consultants or people who are professionals in the property sector to help you determine the right entrepreneurial location.

7. Pay Attention to the Condition of the Business Building
Before deciding on a business location, you can pay attention to the condition of the building. Is it worth it? Need additional costs for renovations? Because this will affect the costs you will incur.

8. Business Building Size
Some types of business require a large building area, while others are sufficient with a small space.

9. Cleanliness at Entrepreneurial Locations
Admit it or not, people will be more comfortable shopping in a clean place. Meanwhile, paying attention to customer comfort can increase loyalty, so that in the future they will come again.

10. Eye-catching
An eye-catching entrepreneurial location can apparently make people remember your business brand, you know! This can be done by placing striking billboards, moving wind puppets, and so on. So that when tomorrow they need a product that is similar to the one you sell, they will remember your business.

11. Security Level
If our business location is safe, customers will feel comfortable shopping. You can ask local people, such as the frequency of theft, is there a security guard in the shop area where you want to open a business, and so on.

12. Pay Attention to Local Government Policies
Don't let us rub shoulders with the local government, which will make our business image bad. Therefore, before deciding on an entrepreneurial location, first pay attention to local government policies. Because of different locations, the regulations are also different.

Examples of Businesses that Require the Right Entrepreneurial Location

Usually people open offline stores for various reasons. For example: it is not possible to go online, to show products in showrooms so that customers pay attention to the details, or need goods quickly, unlike online where you wait a long time for them to arrive.

Well, here are some examples of businesses that need a strategic entrepreneurial location:
1. Grocery store
2. Food stall
3. Laundry
4. Barbershop
5. Tailor
6. Photocopy

Do you have any plans to open an offline shop? If so, I hope the information above helps you find the right entrepreneurial location!

#Qasir