Starting October 25, 2026, the Indonesian government officially provides an incentive in the form of a minimum 50% discount on marketplace service fees for micro and small enterprises (MSEs) selling domestically produced goods. This policy is expected to benefit millions of business owners across Indonesia.
However, there is an important thing to note: this discount does not apply automatically. Business owners must register through the Sapa UMKM application and go through a verification process before the fee reduction becomes active on their marketplace accounts.
This article provides a comprehensive guide on the requirements, how to register, and tips to maximize savings from this policy.
What Is the 50% Marketplace Fee Discount?
The 50% marketplace fee discount is an incentive from the Ministry of SMEs to ease the burden of digital trading platform service fees for micro and small enterprises. This incentive covers a minimum 50% reduction on the following components:
- Administration fees (admin fee)
- Sales commissions (commission fee)
- Basic store application fees
This policy implements Minister of SMEs Regulation Number 3 of 2026 concerning the Protection and Competitiveness Improvement of Micro and Small Enterprises in Electronic Trading Systems (PMSE).
Important: The reduction only applies to service fee components covered by the program. Production, packaging, and shipping costs do not automatically receive a discount.
Who Is Eligible for the Discount?
Not all online sellers are eligible for this incentive. The following criteria must be met:
1. Micro or Small Business Scale
Based on Government Regulation Number 7 of 2021, the following business scale limits apply:
| Criteria | Micro Enterprise | Small Enterprise |
|---|---|---|
| Business capital | Maximum IDR 1 billion | IDR 1 - 5 billion |
| Annual revenue | Maximum IDR 2 billion | IDR 2 - 15 billion |
Note: Business capital does not include land and business premises.
2. Selling Domestic Products
Products sold must meet domestic product criteria, namely:
- Produced in Indonesia by a domestic company
- Using all or partially domestic raw materials and components
- Involving all or partially Indonesian citizen workers
3. Good Business Track Record
Business owners must not engage in transaction manipulation or abuse platform facilities. Applicants must also comply with applicable registration and verification requirements.
How to Register for the Marketplace Discount via Sapa UMKM
Here are the steps to apply for the 50% marketplace fee discount incentive:
Step 1: Download and Create a Sapa UMKM Account
Access the official Sapa UMKM application available on Google Play and the App Store. Create an account and complete your business data with accurate information that matches official documents.
Step 2: Select Your Marketplace Platform
Enter the electronic trading system (PMSE) platforms you use for selling, such as Shopee, Tokopedia, TikTok Shop, and others.
Step 3: Fill in Merchant Identity
Provide your merchant identity or username according to your store account on the respective platform. Make sure this data is accurate for a smooth verification process.
Step 4: Register Product SKUs
Enter the list of Stock Keeping Units (SKUs) along with the product names being marketed. Information must match the products actually being sold. You can also include product certificate numbers and dates if available.
Step 5: Submit and Wait for Verification
Once data is received, the marketplace platform will conduct verification within a maximum of 10 calendar days. If approved, the incentive will be provided no later than 5 days after verification is complete.
| Stage | Maximum Duration |
|---|---|
| Sapa UMKM verification | 10 calendar days |
| Marketplace platform verification | 10 calendar days |
| Incentive provision after verification | 5 days |
3 Tips to Maximize Marketplace Fee Savings
Tip 1: Calculate Your Marketplace Fees First
Before planning how to use the savings, you need to know how much marketplace fees you have been paying. Open your store's income report for the last 3 months, add up the service fees deducted by the platform, then divide by two. That is your estimated additional margin breathing room.
Concrete steps:
- Export sales reports from marketplaces for the last 3 months
- Calculate total admin and commission fees paid
- Divide by two to estimate potential monthly savings
With Qasir, you can record all transactions from various platforms in one application. Integrated sales reports make it easy to compare marketplace revenue with expenses. Also learn how to calculate business margins correctly to avoid misreading the numbers.
Tip 2: Redirect Savings to Best-Selling Products
Don't let savings evaporate into undirected daily expenses. Redirect them to products that sell fastest or improve packaging quality to increase selling value.
Concrete steps:
- Identify products with the best margins from sales data
- Increase stock of those products using savings funds
- Consider upgrading packaging for flagship products
Qasir's inventory feature helps track best-selling product stock and ensures you don't run out of stock when demand rises. Also check how to read sales data to find best-selling products.
Tip 3: Monitor Margins After the Discount Activates
After the discount activates, it is important to monitor whether margins actually improve. Compare financial reports before and after the incentive takes effect to see the real impact on profitability.
Concrete steps:
- Create a simple monthly profit and loss report
- Compare periods before and after the discount activates
- Evaluate whether there are changes in other cost patterns
Qasir has a simple financial reporting feature accessible directly from the application. You can view income summaries, expenses, and margins without needing accounting expertise. Learn how to manage cash inflows and outflows more systematically.
FAQ: Marketplace 50% Discount Questions
Does the marketplace discount apply automatically?
No. The service fee reduction is not automatically received just because the policy has taken effect. Applicants must submit an application through Sapa UMKM and pass two verification stages before the incentive activates.
How long does the verification process take until the discount activates?
Verification by the marketplace platform takes a maximum of 10 calendar days from when data is received through Sapa UMKM. The incentive is provided no later than 5 days after verification is complete. Total time may vary depending on data completeness and each platform's process.
Can I register for more than one marketplace?
Yes. During registration, you can list more than one marketplace platform used for selling. Make sure each merchant account matches the business identity registered in Sapa UMKM.
What happens if my application is rejected?
Applicants who do not pass verification will receive an explanation of the rejection reason and unfulfilled requirements. You can reapply after meeting the requirements, as long as you are not categorized as a high-risk platform user.
Is this discount permanent?
The Minister of SMEs stated this discount applies as long as the business remains micro or small scale and produces domestic products. This means the incentive will continue as long as the criteria are met.
Manage Your Business More Efficiently with Qasir
The 50% marketplace fee discount is good news for Indonesian MSEs. But cost savings only become meaningful if you can track and manage them well.
Qasir helps you record transactions from various platforms, manage inventory, and monitor financial reports in real-time — all in one easy-to-use application.
Download Qasir now and start managing your business more efficiently.