Lately we have heard the words “Brand Awareness” a lot. Brand awareness is also often associated with social media. Because indeed, we can-boost brand awareness of our business by utilizing social media. Brand awareness itself is how a consumer can recognize or clearly realize a brand, just based on various elements. It can be in the form of a name, logo, slogan, or even promotions that the brand carries out.
How strongly consumers recognize a brand will play a big role in their purchasing decisions. The question is, how can our efforts to build brand awareness be successful? Come on, see the explanation!
Three Tiers Brand Awareness
Did you know that brand awareness also has levels. While reading, try checking, what level is the brand awareness of your product or business?
1. Brand Recognition or Aided Recall
At this level, consumers have the ability to recognize a brand when they see the products being sold.
2. Brand Recall or Unaided Recall
At this stage, consumers can remember the brand based on its product category. For example, when you mention shoes, you might immediately remember brands such as Adidas and Nike.
3. Top-of-Mind Awareness
At this stage, consumers will remember a brand as the product that comes to mind first based on its category. For example, when talking about mineral water, the Aqua brand will definitely be at the top of mind of many people.
Increasing Brand Awareness through Media Social
It cannot be denied, social media is one of the most effective platforms for increasing brand awareness. For this reason, you cannot use social media carelessly either. You need to think about what strategy is suitable. Here are several steps that can be used as input for you.
1. Choosing the right social media platform
Each social media platform has its own advantages. It's not certain that the business you have will be suitable for all platforms. And of course you don't have to use them all. Try to choose which social media platform is suitable and suits your target market. Try this method, if you are targeting young people, Instagram is the right choice. If your target is relatively older, Facebook could be a suitable platform. If you're looking for a professional, LinkedIn is right for you.
2. Optimize your social media accounts
The next step is how you complete your business's social media profile so that consumers can get information from there. At least, there must be three elements that you must complete. First is the profile picture. Second, complete the description of your business. Third, contact details that can be contacted, can be a telephone number or email.
3. Utilize influencer marketing
In this day and age, influencer marketing has really become an effective way to increase the added value of your business, you know. One of the advantages is that you can hand over all ideas from the creative process to its execution to the influencer. There are various types of influencers, some are artists, Instagram celebrities or YouTubers. With so many followers they have, they automatically have a strong influence on their followers. It could be said that most of them are loyal fans. In the end, it can be converted into purchasing decisions. So, your task now is to determine which influencer is suitable, and according to your budget of course.
4. Create a giveaway
Everyone likes something free. Well, giveaway can be one way to increase engagement with your followers. You can make a giveaway on certain important days. For example, on your brand's birthday, or on other big days. Don't forget to provide unique requirements that make followers participate. For example, asking followers to comment, follow, or even repost content.
5. Occasionally create a unique story, don't keep promoting the product
You don't have to always focus on introducing your product continuously. Remember that many people who follow you expect interesting content. So, the process of creating content is part of content marketing which is needed to increase brand awareness.
For example, you sell running shoes. You can make a post in the form of short tips for choosing good running shoes. The bonus is, if the content you post is considered interesting and relevant to your followers, they will willingly share your post on their account.
So, those are some tips on using social media to increase brand awareness. Hopefully this can be useful for all of you, BossQ!