There are so many obstacles that prevent MSMEs from having a website, starting from technical issues, minimal insight into the benefits of a website, funding problems, and so on. Google Indonesia notes that currently only 16% of MSMEs already have a website. In fact--Google Indonesia added--MSMEs that are online literate are able to grow 80% faster than non-online SMEs. Not only that, online MSMEs can also grow 1.5 times faster in terms of human resources than non-online MSMEs.

Entrepreneurs, this is an opportunity to develop your business! Especially facing the new normal era, whether you like it or not, you have to be more digitally literate to be able to survive in the midst of conditions. One of them is by using a website to introduce your business more widely. So that you don't forget, here we remind you of the 5 benefits of having a website or online presence for your business.

1. Credibility Symbol

If in the past people judged the credibility of a brand from the physical appearance of its shop and window, now people more often look at the appearance of its website. Even more basic: Does this brand already have a website? A brand that has a website will be seen as a brand that is open to progress and always up to date. This certainly has a big impact on the credibility of your business. In the digital era, building a website is a wise investment that is necessary for both large and small businesses.

2. Building Branding

When talking about branding, perhaps the first thing that comes to your mind is a logo. It is true that logos are part of branding. But furthermore, branding is an identity that will be remembered in the minds of consumers. This is what makes a brand more recognizable than others. So it's not just the logo, you also need to pay attention to the layout, fonts, colors and overall design. More importantly, you need to pay attention to what narrative about the brand you want to build on your website.

3. Doing Marketing

What do people most want to see on your website? Yes, product. If they have come to your store once and are satisfied with your products and services, they will come to your website to see what other products you have, or what services your brand offers to consumers. Apart from that, with a website, consumers will also find it easier to recommend your products to people they know. They just share your website link anywhere, without distance and time restrictions. This will certainly be difficult to happen if you don't have a website, right?

4. Facing Competition

Maybe you think just a social media account is enough. But be aware, those who don't have a website can't compete with those who do. Because the reach of a website is wider than the reach of social media. Social media may have a big influence on community coverage, but a website can do more than that. In addition, consumers will take brands that have a website more seriously than those that don't have a website. They also consider brands that have a website to be of higher quality than those that don't have a website. Even though the reality is not necessarily like that, that is what automatically happens in the minds of today's consumers.

5. Analysis Material

There is a lot of data available from the website. It's easy to see where visitors come in from, at what time, and what they're looking for to get there.

This is very important for business owners, including small businesses. There is no more guesswork because everything can be seen factually in the data, especially about people's behavior and thought patterns. Website owners can see how long their audience stays logged in to a page. They can see which keywords they are searching for. They can also see which sites they go to after their site.

How? Have you been moved to build a website for your business? Here are five easy steps to get started.

1. Select a domain name

2. Select a website builder platform

3. Select a hosting provider and choose a suitable hosting plan

4. Select a design template

5. Create content

Still seems too complicated to do? Don't be sad, there is an easy way. If you are a POS Qasir merchant, this is really good news for you. Because now Qasir has launched a new premium subscription feature called "Business Website". As the name suggests, this feature allows you to have a website for your brand in an EASY and CHEAP way.

With this feature, your dream of having your own website can soon come true. You can enter all information about your brand here. Starting from the outlet address, opening and closing hours, a list of the products you sell, to links that connect to your brand's social media accounts.

To have it is very easy, you just follow the steps in this article. To subscribe, you can choose from 3 months, 6, or 12 months. Especially for 12 month subscriptions, there is a special price for you.

To create this website, you don't even need to spend a lot of time, because you don't need to enter product information including product photos one by one, but will automatically be imported from the Qasir application that you already use. Very easy, right? To find out how to create a website in Qasir, check the article by click this link. So what are you waiting for, make your dream of having a website come true easily and affordably now.