What comes to your mind when it comes to building a business? Must there be large capital? Are there adequate physical stores? Have a product that is truly different and has never existed before?

As a beginner entering the business world, it's normal for you to feel afraid. Almost all entrepreneurs certainly experience the same thing when starting their business. Entrepreneurs often face pressure to succeed, especially with employees, business partners, investors, and even those closest to them who depend on them. These many concerns have the potential to prevent someone from starting their business. Do you feel it too?

IDN Times reviewed in one of its articles that one of the reasons someone is afraid to start Effort is a feeling of not being able. On the one hand, people tend to easily think of themselves as incapable, even though they actually have the ability and other people believe in their ability. On the other hand, it could be that we are not yet capable and still need time to prepare ourselves. Even though you feel inexperienced in business, that doesn't mean you have to be afraid to try, right? There will definitely be feelings of doubt, but don't let us lose before fighting those feelings. Without the first step, you will never live the adventure that is waiting for you.

It cannot be denied that capital, physical stores, and differentiated products are the concerns of entrepreneurs in the early stages. If these basic things don't exist, how can we start a business? It turns out, a world that has changed so drastically now offers conveniences that we couldn't imagine before.

online shops are a phenomenon that is increasingly emerging. In the past, selling required a shop to be the center of our business, now various solutions are available and have become close friends in our daily lives. Whether through social media applications or e-commerce applications, everyone can start a business more easily. Indeed, under certain conditions, physical or offline stores are still needed. Even so, online stores have many advantages. Jurnal discusses a number of benefits of online shops, for example this type of shop is easier for all ages to run, unlike offline shops which require a lot of maintenance. With an online shop, entrepreneurs also need less capital which can be focused more on gadgets, internet quota, production materials and a number of other needs. Apart from that, online stores also require fewer employees with facilities that make it easier to maintain stock and deliver goods.

What do a number of the advantages of these online stores have in common? Yes, there is the presence of technology. In an instant, our way of life changed with the rapid development of technology. The era of gadgets and the internet opens up the widest possible space for humans to explore. Whether we realize it or not, almost every activity we do today is dependent on technology. Indeed, there are certain things that must be anticipated from this acceleration. Even so, technology provides a new reality that is clearly beneficial for humans, namely greater opportunities to enrich themselves with information, communicate more smoothly, improve their lives, and even realize things that were previously only limited to dreams.

Technology can also be a solution for you aspiring entrepreneurs. Answering our question at the beginning, it turns out that a business does not need a physical shop, large capital, or a completely new product. With its wide access and reach, you no longer need to be too afraid to start doing business. A housewife in Yogyakarta is a real example.

It's Time for Technology to Become Your Most Reliable Business Friend

Living in Umbulharjo, Yogyakarta Special Region, Erina dared to start her fruit salad business, namely Salad Nyonyah, in November 2018 even without a shop. The business idea was considered spontaneous and not at all a business that was perfectly planned well in advance. However, Erina's business idea was inspired by one of her boarding house children who had made a similar business in the past. This young man first started a fruit salad business and his business turned out to be successful. At that time, there was indeed a good opportunity for a fruit salad business in Yogyakarta, as seen from the many similar businesses that had sprung up.

When this young man moved from boarding house, Erina immediately welcomed the opportunities that existed with agility and made a similar business. The first time you sell, the thing you pay attention to is how to introduce your product and brand. Understandably, Erina does not have a shop to display or display products. Without thinking long, Erina chose to use social media. Among the various applications and features offered today, he tries to take advantage of paid promotions via Instagram, promotions via culinary review accounts, as well as paid promotions via Facebook. It's true, social media has extraordinary power in reaching the market. In an instant, incoming orders increased sharply. People are increasingly familiar with Nyonyah Salad. "If you don't use social media, people won't know about our products. Mostly only friends," explained Erina straightforwardly.

For marketing and order delivery, Erina uses online motorcycle taxi application services. "Yes, thanks to advanced technology," said Erina. Through this marketing model, Erina can sell 150 to 200 cups salads of fruit a day, along with dozens of cups of melted brownies, which is her newest product. He also sets prices that are friendly but still profitable, namely around IDR 25,000.00 to IDR 40,000.00 per cup. Come on, you must immediately calculate the turnover, right?

Technology seems to play a big role in Erina's business, from reaching markets, marketing products, to managing finances. In matters of stock and sales records, Erina again relied on technology and chose Qasir. "Its features are most suitable for Nyonyah Salad," says Erina

Erina's acquaintance with Qasir began with an employee who had previously worked at the boarding house youth business. He then advised Erina to use Qasir. Not only is it free, its easy and complete features can make it easier for entrepreneurs to keep their business more closely monitored. Once she tried it herself, Erina agreed with it.

Even though initially Erina admitted that she only followed the growing fruit salad trend, now she is able to give a touch of uniqueness to her products. "The Nyonyah salad uses plain mayonnaise and doesn't leave a sour taste when eaten, only a sweet taste comes from the fruit," explained Erina when asked about the product. It hasn't been long since Salad Nyonyah was founded, but Erina has been able to transform her from an ordinary housewife into an entrepreneur who has managed to pocket a turnover of tens of millions per week. Because Erina can do it at home, this business does not interfere with her role as mother and wife. Plus with Qasir's help, doing business becomes easier and saves time.

So, if you want to start a business, but are still confused because you don't have a shop and still have little capital, Erina's story can be an inspiration for you. Today's world that is connected to technology opens the door to vast opportunities for you to make your dreams come true. Whatever your doubts, remember that business will never be free from various challenges at every part of its journey. You'll never know if you don't try!