Since the call for Large-Scale Social Restrictions (PSBB), coffee businesses have become increasingly empty of visitors. In fact, before the pandemic, the coffee business was one of the culinary businesses that could make a profit. The reason is, they cannot open their shops and only rely on take away and delivery orders.

This happens because many visitors are reluctant to go outside the home and reduce meeting activities with other people outside the home. This "Just Stay Home" appeal turns out to be unfair from the perspective of coffee entrepreneurs. Due to meager income and facing the threat of bankruptcy, several coffee businesses have decided to close temporarily.

So what must be done to ensure that the coffee business continues to make a profit in the current 'New Normal' era? If you want to know, let's look at the following 5 tips!

Recommended Solutions for Coffee Businesses during the Pandemic

1. Provide Delivery and Take Away Service

One ​​way to break the chain of the Corona virus is to implement social restrictions. This is what makes many visitors reluctant to come and make transactions on the spot. Fortunately, this is not an obstacle and can keep your coffee business running.

One ​​solution to keep your coffee business running is to open a delivery and take away service. This service can enable your customers to still taste the taste of your coffee and other mainstay menus even if they are at home. These two services can certainly be a help for those of you who are worried about the sustainability of your coffee business.

To make your online sales easier, Qasir provides a Premium feature with a subscription method called Business Website. For less than IDR 200,000 per year, you can have your own website that can accept online orders and connect directly to your Qasir application.

Subscribe to a Business Website via your Qasir account? Click here.

Want to know more about how to use a Business Website to sell online? Just read the help article by clicking this link.

2. Creating a New Menu for Literan Coffee

For those of you who like to work in a quiet place, a coffee shop is a suitable place. The music and the ambience it offers can certainly increase work morale. But what can you do, the PSBB regulations during this pandemic have made it impossible for some coffee shop customers to feel like sitting for a long time while sipping coffee little by little in the coffee shop.

Well, you can take advantage of this opportunity to sip coffee for hours by presenting liters of coffee. From a customer perspective, this liter coffee menu turns out to be a profitable solution. Because customers don't need to buy it multiple times, liters of coffee are easy to carry and store in the refrigerator. Come on, which one of you has opened a new liter coffee menu?

3. Increase Confidence with Body Check Cards

If you imagine yourself as a customer, you are certainly wary of who is preparing your food or drink. What was his body temperature at that time? So is this menu safe to consume?

Yep, since the pandemic, awareness has increased. But don't worry, you can still increase customer trust by making a body check card. This card can be your solution in gaining customer trust. Each person who does the packaging will fill in their full name and body temperature and place or stick it on the food wrapper. If you want interaction with customers, you can add a small note saying thank you for purchasing or just a funny rhyme that pleases the heart.

4. Keeping Up With Digital Content During the Pandemic

Even though the coffee business isn't as profitable as it was before the pandemic, don't just leave the digital content you created from scratch. Because digital content is one way to build communication between you and your customers.

Apart from establishing good relationships with customers, digital marketing content can also be a solution for building brand image and brand awareness. Create positive, educational and solution content.

Apart from containing promotional content, you can start by telling about how your coffee business was formed, the selection of coffee beans, the process of making coffee, the protocols used, and even getting to know the baristas involved in your coffee shop. Exciting, right? If your digital content has stopped, come on, now's the time to start again!

5. Enforcing Health Protocols

When the PSBB period has changed to "New Normal", this is the right time for you to start having the courage to open a business again. Unfortunately, to open a coffee shop during the pandemic you have to follow the "New Normal" rules, namely enforcing health protocols for customers who come.

There are various health protocols that you need to follow to minimize the spread of Covid-19 in the coffee shop area, including making a hand washing tub or using hand sanitizer before entering the coffee shop area. Then you also need to make mandatory rules for checking body temperature. Customers who have a body temperature above 37° are prohibited from entering. Apart from that, you also need to post an entry ban for customers who enter without wearing a face mask.

Not only asking from a customer perspective, you as an entrepreneur also need to limit tables and chairs, then implement non-cash payments which can be assisted by Qasir and various other cashless service providers. Then don't forget to improve the hygiene of tables and chairs every time you change visitors.

Meanwhile to increase the safety of your take away packaging. You can wrap food with a unique sticky strap. Meanwhile, also provide layered packages for food and drinks that use delivery services.

Believe me, this health protocol is certainly not just a problem for you, but is for the common good. Let's start taking care of your and your customers' health!

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6. Keep a Safe Distance

Maintaining a safe distance is not entirely possible on toll roads. To minimize the transmission of COVID-19, you also need to follow the rules of maintaining a safe distance when in your coffee shop.

This safe distance rule can be enforced when customers are queuing to pay at the cashier. Just give a distance of half a meter or even one meter to each customer who comes with a duct tape line. Apart from maintaining a safe distance at the cashier, you also need to do this on several chairs located in your coffee shop. For example, by minimizing seating, limiting the number of customers entering, and assigning seating. For example, from a table containing four (4) chairs, you can only fill it with two (2) customers. This is of course closely related to the government's appeal asking people not to crowd or close together.

7. Recording Customer Data

Before customers log in, they will be asked to fill out a personal registration list. This form aims to keep customers informed about developments if something happens to the coffee shop. For example, someone has COVID-19 after coming home from your coffee shop.

The form is quite simple, containing only the name; telephone number and address only. So if something happens, you will be notified immediately.

You can collect customer data easily if you use the Qasir application. Check out how in article about the Customer feature in the Qasir application. If you haven't downloaded the Qasir application, download it now for FREE from your Android phone.

Yup, those are 7 ideal solutions that you can use in your coffee shop business! Even though it's hard, let's change our mindset together and start moving against COVID-19. Of these seven solutions, which one have you implemented in your coffee shop business?

If you haven't implemented it yet, let's start implementing it now! Don't forget to always use Qasir as an application that can make it easier for you to make transactions and manage your business finances. Good luck!